This piece took some time, not in execution, but in planning. Particularly in choosing a relevant subject for Gallery 1988’s ‘Product Placement’ show. Typically, when I get a prompt from the gallery, I will immediately begin to narrow down what I am going to do for the event. This one was a bit more difficult as the theme was centered on creating a poster print for a fictional product from a series or film. My usual methods are that if nothing immediately strikes me, my next option is to check in on what’s trending. When that fails, I then do some soul searching. This involves me taking in my own environment, going through old unfinished projects, or crowd sourcing ideas. All useful strategies.
Thankfully I had a few (very few) ideas on deck, and what you see was the winner. Initially, I was reluctant to pursue the subject matter of this piece to be honest, as I had already done work inspired by the franchise ‘The Legend of Zelda’. My concept, while not entirely original, was a simple one, create a poster for the Magic Shop/Apothecary in the franchise. While my previous ‘Zelda’ inspired work drew upon the franchise ‘Breath of the Wild’, this piece harkens back to ‘A Link to the Past’ from ye olden Super Nintendo days. In that particular edition the ‘Witches Hut’ (or House), is located in a withered tree where the proprietor can usually be found stirring her cauldron. After some research, I discovered the Witch’s name is ‘Syrup’, which I ultimately included in the shop’s title. The player’s first interaction with ‘Syrup’ is in acquiring a powder (made from a mushroom), in order to continue with the main questline. This eventually opens the option of purchasing elixirs from her for healing or magic replenishing.
I started by sketching my concept pretty quickly in Procreate, knowing that I wanted it simplistic, as I had plans to distress it and/or add texture afterwards in Adobe Illustrator. I also kept it very graphic so I could vector the design in AI (Adobe Illustrator NOT Artificial Intelligence, and I’m sorry I have to add this), as well. Keeping with the aforementioned details about the shop, I included the title (handwritten original font design by me), along with some Easter eggs connecting back to the game. I wanted my design reflect ‘Syrup’s’ environment in the game, which was very swamp-like from what I recall. With this in mind, I utilized reeds for the border, a set of mushrooms (or a fairy ring if you will) to offset them centrally and included some ‘Fairies’ as well. I then placed a cauldron bottom left to offset the advert’s services, followed by a spontaneous decision to add ‘RUPEES ONLY’ on the bottom (Hyrule’s customary currency).
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| Initial sketch of the design for the 11" x 17" poster. |
Upon finishing the vector work in Illustrator, it was still missing something. I then took the image back into Procreate and began playing with adding texture manually over my image using different brushes, or opacities. After several hours, I concluded that the image needed a background, as the white contrast was just too much. I went with a somewhat monochromatic scheme and selected a hue that was lighter than the font. I then roughed up the edged using different brushes. At some point I became exhausted with manipulating the image, and decided to simply have it printed as I was happy with the design regardless of what it was missing at this point. This design, along with my ‘Groundhog Day’ piece, were both due on the same day, making for a hectic dash to the finish line. I also needed to proof both images before it got any later in the process.
I sent (both) images off to SGX, and the outcome was very positive. After collecting the samples, I determine that this piece is still incomplete, and took it back into Illustrator to attempt adding a texture again. I went onto the internet to see if I could find some helpful tips or tutorials on making the added filter look less plastered on. Hours later, I found a (linen) texture that worked well with the design, as the previous wood, and weathered paint textures that I had tried weren’t cutting it. With that settled I contacted the printer for another proof of the altered image.
The concept execution took me approximately three (3) hours sketching in Procreate on my iPad, and several more in Adobe Illustrator for iPad. The: border, cauldron, and top piece (mushrooms), were done rather quickly. I’d estimate two to three (2-3) hours vectoring. The font was done by hand based on my own handwriting. That unfortunately took a lot longer than expected. How long exactly, I’m not sure, but I’d estimate it was at least another four (4) hours manipulating and adjusting it. Finally, I took the file onto my desktop and spent another two (2) hours making sure everything was lined up properly and even. It was at this juncture I was also attempting to add texture the first time. Upon getting my first proof I would then spend another hour after the first proof adding texture, before finalizing the image. I started the image on November 15th, 2022, and finished it November 22nd, 2022 working primarily in Illustrator, and Procreate, with some editing done in Adobe Photoshop. Overall I would estimate I spent about fifteen to twenty (15-20) hours working on this piece, with the dearth being font based.
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| Final 11" x 17" image poster. |
11” x 17” image (printed on 100lb Cover, thank you SGX), was made for Gallery1988’s ‘Product Placement’, a group show dedicated to fictional merchandise showcased in some of our favorite shows or films. The tribute was originally scheduled to run from January 28th, 2023, through February 11th, 2023 with all remaining works available the following day at noon. At this time the prints are exclusively available via the gallery, so please check their website for all remaining works related to the show including mine.
For more information, or to see a catalog of my other work, please visit my online store here.
You can also find me on various social media platforms below doing a multitude of other artistic things that include hand lettering, and the occasional sculpting, crafting or painting.
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