There are certain themes for (gallery) shows that simply allude me, or are really challenging for me to come up with concepts for. Gallery1988’s ‘Fake Gigs’ is one of them. The concept is simple enough, create a poster for a fictitious band, product, show, movie, etc., that is from a film or television series. The issue I always have is picking something that will resonate with an audience and not just me.
I started originally brainstorming of what I could do for this show, and even had a few ideas, many of which pertained to films I have already done work on. I had over twenty concepts a few of which were pretty strong (and may be developed in the future), but ultimately I went with my favorite Robin Williams film, ‘Mrs. Doubtfire’. Truth be told the choice was made last minute, and I can’t even remember what made me think of the movie to begin with. I think (from what I recall), I was having a conversation with a friend and the film came up somehow providing me with the inspiration (and motivation), I needed.
In the 1993 film, Williams plays a talented voice actor whose marriage ends in divorce. Separated from his wife, and three children, ‘Daniel’ (Williams), concocts a scheme to get back into their lives full-time (see the pun…oh wait maybe not if you haven’t seen the movie). With the help of an all-star cast featuring: Sally Field, Pierce Brosnan, Harvey Fierstein, Polly Holliday, Lisa Jakub, Matthew Lawrence, and Mara Wilson, Williams turns in one of his best performances. The film also contains such a great message overall, even if the material itself is a bit risqué by today’s standards.
An image reference I came across on Amazon while looking for inspiration |
The next step was to take the image back into Adobe Illustrator as a flattened image to overlay the text on. I wanted to mimic the font from the film, but finding the official version was a bust. I then took a screen capture of the movie title into Illustrator and went through the fonts I had until I could find one that was close enough to the desired. I settled on a font I used for my ‘Scream’ project to replicate the title (‘Mrs. Doubtfire’), and Comic Kings for ‘Kovacs’ name. For the standard text (weekday afternoons/disclaimer), I used Abadi MT Condensed Extra Bold. The last bit of text I used a custom font I had made a while back from my own handwriting (Stiles Font). The trickiest parts were adjusting the cast shadows I added on parts of the letters and coming up with a slogan that made sense. In the film ‘Mrs. Doubtfire’ only repeats a few words or phrases throughout the film that could be utilized, none of which would work for this image. I instead, opted for my own tagline of which I’m moderately satisfied with after playing around with some different phrases. I used colors that were already present within the piece for the typography in order to maintain cohesiveness.
With all the lettering completed I needed to piece the image together in Adobe Photoshop and make some adjustments before sending it off to the printers at SGX. Most of the edits I made were to the color of the blouse, and sweater as they were competing entirely too much. The blouse was too dark, and the sweater was the same color as the vapor & pearls washing out the piece. I ended up desaturating the sweater and lightening her blouse to a paler lavender hue. I also kept the pearls the same color as the vapor in order to bring back in some of the color I had just eliminated. Satisfied with the adjustments I sent the image off to proof and thankfully it didn’t need any adjustments.
I started this piece on July 31st, 2022, and finished it August 20th, 2022 spending about twenty six (26) hours in Procreate, and an additional seventeen and a half (17.5) hours in Adobe Illustrator. The base for this image was all designed in Illustrator, brought into Procreate, and then back into Illustrator before briefly receiving its final touches in Adobe Photoshop. The piece was due August 26th 2022, with the show opening on September 10th, 2022 at Gallery1988, and running until September 24th, 2022 as part of their ‘Fake Gigs(3)’ group show. The poster is 11” x 17” and is printed on 14pt paper. The piece is currently only available via the gallery, so please check their website for all remaining works related to the show including mine.
For more information, or to see a catalog of my other work, please visit my online store here. You can also find me on various social media platforms below doing a multitude of other artistic things that include hand lettering, and the occasional sculpting, crafting, and painting.
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